|
Copywriting Jump Start- 7 Ways to Heat Up Your Business
Starting up a new business takes organisation. You need products
or services, a storefront for brick and mortar business, a website for any
modern business, accounting, staffing- the list seems nearly endless. But
don't forget good copywriting.
Good copywriting? "I can write stuff myself," you say? Sure you
can. But is that a smart business move? Check out the seven reasons why
using a professional writer will jump start your business.
1. Making first impressions count. You only get one
chance. Ensure sure that the first impression your potential customers
have of your business is a flawless one. They will hear about you though
marketing collateral like brochures, flyers and advertorials or though
your website. Make the first encounter stick and land those new
customers.
2. Punching above your weight. Using poor writing can make
you look amateurish. Poor spelling and grammar can destroy your
credibility. Good copy can make your business look more established and
professional than the time you've been open suggests.
3. Using different strokes for different folks. Say you
have great writing for a brochure. It sells. People love it. But you
can't pop it on your website and get the same response. Why not? Writing
for the web requires a much different style than a brochure. And a
brochure is different from an advertorial. A good copywriter knows what
writing style to use and when.
4. Gaining perspective. You've been eating, breathing and
sleeping your business for months, maybe years. You can stop seeing the
forest for the trees. A copywriter will view your business the way your
customers do- and be able to communicate with them when you've gotten too
close.
5. Hitting the bulls-eye takes a clear target. Who is your
target market? What are the benefits of your products or services? Your
writer will use these answers to help your business communications focus
on your target market for maximum results.
6. Making time for your core business. Good copywriting
takes time. And it takes a knack. And don’t forget that a
non-professional writer can expect to spend three to four times longer on
a writing project than a professional would. With variable results. Save
your time for the things you do best- running your business.
7. Putting the horse before the cart. Some businesses think
nothing of spending money on fancy designs for brochures and website only
to ignore the most important part to the customer. Content. No one cares
how slick your logo or website is if they have little or poor information
on your business. Save money by making sure your message reaches
your prospective customers- not just a glossy brochure that is soon thrown
away.
Professional copywriting provides a jump start for your new
business. Hook up those cables and get going!
Melanie McMinn is a professional copywriter who provides commercial
communication solutions including writing web content, newsletters, and
advertorials. You can contact her at
mmm@melaniemcminn.com or visit her
website
www.melaniemcminn.com for more
information.
|
